Unleash Your Agency’s Potential
To My Agency Founder Friends: The Only Thing Standing in the Way of Your Agency’s Growth Is You 🚀
If your agency isn’t growing as fast as you’d like, the biggest roadblock might be… you. Founders often unintentionally limit growth—whether it’s avoiding the spotlight, drowning in busy work, or thinking business development is someone else’s job. Growth starts at the top. And let's be honest, you already know that and all of this.
🌟 Step Into the Spotlight: Stop hiding behind modesty. Share your journey—quirks, challenges, wins. Authentic stories build trust and make your agency relatable. Post to LinkedIn and share, submit to award shows, consider hiring a publicist.
🤔 Ditch the Imposter Syndrome: That “Who am I to lead?” voice? Ignore it. Own your expertise. Your confidence inspires your team and reassures clients. It may sound corny but I give my clients a 15 minute hype session before big meetings and presentations reminding them of their brilliance. It works.
⏰ You’re Not Too Busy: If you’re swamped with daily tasks, delegate. Free yourself to focus on big-picture growth. Delegating isn’t losing control—it’s smart leadership. If you don't care about new business, how do you expect anyone else to care?
💼 Business Development Is Everyone’s Job: Your insights and vision open doors. Actively engage in networking and growth, setting the tone for your team. Encourage them to attend conferences and industry events and mixers. After all, growth in any business is all about your network. Incremental and organic growth are key drivers and should be apart of leaderships remit.
🔥 Your Personal Brand = Agency Growth: Building your personal brand isn’t vanity—it’s strategy. Whether through posts, speaking gigs, or blogs, it amplifies your agency’s visibility. And most of you are engaging and hilarious - don't let 'perfection or polish' constrain your personal creativity and unique voice.
📊 Leverage Technology & Data: Use technology to fine-tune everything. Technology helps streamline processes so you can focus on leading. And yes I am talking about AI.
Bottom line: Growth starts with you. Are you the wind beneath your agency’s wings—or the anchor holding it down? It’s time to lead with confidence and a clear vision. Your agency’s breakthrough starts with you. Feel free to share your thoughts or drop your experiences in the comments—let’s learn from each other and take our agencies to new heights!